Eyewear

As a pitch concept, I envisioned a FESTIVE CAMPAIGN that can run from October to January.
The imagery is bold and striking, featuring real women of different ages and backgrounds — yet the true focus lies on the statement glasses, worn with effortless confidence.

The visuals are designed to be highly versatile across channels — from website and newsletter to paid social — offering enough white space to let both the message and the product breathe a sense of quiet luxury.